Assertive & Co. | Lead with Confidence and Conviction to Thrive Faster

Over the years, we have coached many including diverse aspiring and renowned speakers, coaches and consultants. New York Times and Wall Street Journal best-selling authors. Grammy, Emmy, Inc. 500 and Forbes 30 Under 30 recognized creators and storytellers. Founder-led billion dollar companies and $100 million brands.

Ambitious and values-inspired founders, creators and experts committed to investing in themselves and their growth, like you. Together with our highly credible and proven team of global creative associates and strategic partners, we welcome all.

Just like a robot can never ever exercise in a gym on your behalf, A.I. generated content and over-reliance on tired scripts and templates will never be a substitute for developing your powerful true leadership voice and creative self-expression mastery.

Now imagine...

A stronger profound conviction in who you are and what you do.
A greater ability to be assertive with boundaries in life and business.
A better quality of life and healthier communication and relationships.
A better signature speech, podcast series or book to be more influential.
A higher converting higher value funnel true to your voice and values.
A more engaged team culture of innovation and higher performance.
A 6 to 8 figure automated and impactful expertise offer you love.
A more magnetic and marketable company brand story.
And much more, depending on your unique situation.

These are the results leaders we coached experienced that we invite you too to explore experiencing in your domain starting today. And these are the unique mission-driven individuals who have praised your head coach, the co-founder of Assertive & Co., and benefited from our signature 4-phase framework.

"One of the best decisions I've made was hiring Amir...

Within 24 hours of Amir taking me through this framework, I could see through five or six years of clutter where I’d been trying to figure out how to describe our business, what to write on our website, how to introduce ourselves to clients… All of a sudden it became clear. I got clear on what type of business I wanted to build, so I could have greater fulfilment in my life.

It's impossible for me to emphasize how powerful this framework is and what a wonderful coach Amir is."

- VISHEN LAKHIANI, FOUNDER AND CEO OF MINDVALLEY, NY TIMES AND #1 WSJ BEST SELLING AUTHOR OF THE CODE OF THE EXTRAORDINARY MIND AND THE BUDDHA AND THE BADASS

After this instrumental process, as Vishen wrote in his book The Buddha and the Badass, Mindvalley grew 50% year on year for three years, toward $100M/year, touching millions more globally.

"Working with Amir and going through Assertive & Co.'s framework helped me clarify my creative vision and values, and developed my leadership voice in a way that streamlined everything from branding to communicating online and in-person with stakeholders.

The benefits continue to manifest in all areas of my personal and professional life, and I am more confident and more in flow than ever before in pursuing my life's work and mission.

Highly recommended."

- DR. W. AFDZAL W. AZIZ, FOUNDER & DIRECTOR OF REMEDINE CLINIC

Based on a decade of globally coaching leaders and entrepreneurs in world-building, the art of activism and courageously truthful narrative strategy, beginning in 2014, the artist, Drima (born Amir Ahmad Nasr) co-founded Assertive & Co. with ally co-founder Evelyn Skye Blaise to meet the growing urgent requests to coach more leaders like you artfully, effectively and strategically to make a greater difference.

His storytelling work, writing and journalism, over the years as a pioneer, spiritual humanist and heterodox thinker attracted glowing praise from a diverse global audience and influential readership that includes Academy and Emmy Award-winning Hollywood personalities, Marvel and Disney storytellers, celebrated entrepreneurs, Ivy League academics, technology investors, White House officials, intelligence officers, military leaders, and fellow artists, activists and entrepreneurs.

He has also been featured in dozens of media outlets in over 13 languages internationally telling stories about faith, spirituality, human flourishing, our new sci-fi present and better alternative models of reality that free you to grow better.

"A man of the world," he merges the best and most proven of timeless Eastern and Western philosophies and practices to serve you with greater understanding and versatility. He facilitates this through his proven and sought-after 4-phase method experience for you to level up in assertiveness, influence and impact to grow better, virtually in any economy. He is a featured personality in the Emmy Award-winning documentary film Live Your Quest with Jack Canfield, Lisa Nichols, Rev. Michael Beckwith of Agape and Tom Bilyeu of Impact Theory. Ken Wilber, the philosopher of consciousness featured in the original Matrix movies trilogy, described Amir's debut work as an author at the age of 26 as the writer Amir Ahmad Nasr as "important and significant... especially at this time in our history... This is the right message, at the right time, from the right person." When he is not coaching by day, by night he is creatively at work on his debut visual concept album.

Described by WIRED as a "formidable speaker" and by a celebrity client as being "like a 300-year old sage who is wise beyond his years," your coach has shared the stage with former presidents and prime ministers as well as Nobel Peace and Literature Prize laureates all of whom deeply affirm human rights and liberty for all. He is a believer in your potential too to make a positive world-changing difference. A deep listener and insightful comedic artist whose values are transcendence, musicality and conviction, he coaches leaders who are conscious reality creators and experts in their fields just like you to face their foremost fears as well as powerfully find, clarify and amplify their true voice and values, and be in their element.

"Too many waste so much on what they supposedly want on a surface level without awareness of their deeper desire.

Focus instead on becoming the higher expression of your true self, capable of experiencing and enjoying what you most deeply desire.

The fact is, when you operate in disharmony with your true values, voice and calling, chronic burnout, creative blocks and stagnation as well as lack of originality, inspiration and fulfilment are inevitable problems that you most definitely don't need to suffer from.

This is why I often tell entrepreneurs and leaders it's not about what you want to say but what needs to be said through you, because you, at this moment in history, happen to be the right messenger for it."

— Drima a.k.a. Amir Ahmad Nasr

EXPERIENCE PROVEN TRAUMA-INFORMED COACHING BASED ON YOUR VALUES THAT RAPIDLY UPGRADES YOUR TRUE VOICE, STRENGTHENS YOUR RESILIENCE AND ACCELERATES YOUR SELF-ACTUALIZATION

ACCESS THE HIGHLY PRAISED "LIFE-CHANGING" 4-PHASE FRAMEWORK AND FACILITATION FOR ACCURATELY AND POWERFULLY EXPRESSING YOUR TRUE STORY BASED ON YOUR VALUES INTO AN INFLUENTIAL MESSAGE THAT IMPACTS GLOBALLY WITH IRONCLAD CONFIDENCE AND CONVICTION

LEADERS IMPACTED BY OUR WORK ARE IN COMMUNITIES INCLUDING

Unlock the Power of Your True Leadership Voice With Greater Conviction, Resilience and Influence Starting Today

SELF-EXPRESSION IN ALIGNMENT WITH YOUR TRUE VOICE, VALUES AND CONVICTIONS IS ONLY POSSIBLE WITH SELF-AWARENESS... NOW IMAGINE, STARTING TODAY, BEING HEARD, SEEN AND PREDICTABLY WELL REWARDED FOR WHO YOU REALLY ARE, VIRTUALLY IN ANY ECONOMY

Ambitious and values-inspired founders, creators and experts committed to investing in themselves and their growth, like you. Together with our highly credible and proven team of global creative associates and strategic partners, we welcome all.

THE 4-PHASE METHOD

ADVANCED COACHING, DIRECTION AND GUIDANCE FOR YOUR TRUE LEADERSHIP VOICE DEVELOPMENT

In real life, any outcome worthy of you requires some work and time, but with the right strategic guidance ― while using technology wisely rather than being used by it ― it happens more quickly and easily.

PHASE #1: UNCOVER

UNCOVERING YOUR SOULPRINT & TRUE VALUES: YOUR ORIGIN STORY & CREATIVE VISION

On Accurate Self-Awareness & Discovery - Realizing Opportunities Unique to You

PHASE #2: ARTICULATE

ARTICULATING YOUR HIGHER VALUE SIGNATURE STORY & OFFER: YOUR MISSION WITH A BUSINESS

On Authentic Self-Expression & Gratitude - Crafting Your Audacious Play & Bigger Invitation

PHASE #3: AMPLIFY

AMPLIFYING YOUR TRUE LEADERSHIP VOICE & MESSAGE: LEADING WITH CONFIDENCE & CONVICTION

On Assertive Self-Worth & Actualization - Your Distinct Journey & Fulfilling Livelihood

PHASE #4: EXPAND

EXPANDING YOUR INFLUENCE GLOBALLY: EVOLVING TO IMPACT MORE LIVES

On Exponential Self-Realization & Transcendence - Your Life's Legacy & Lasting Impact

YOUR TIME COMMITMENT

DECADES OF EXPERIENCE, CODIFIED AND YOURS TO ACCESS IN 10 WEEKS OR LESS

Upon application review and enrollment, you will gain access to the private members' vault with your 4-phase method session modules to prepare for your weekly 2-hour coaching intensives. Available also in customizable multi-day intensives for private engagements and events.

MEET YOUR HEAD COACH

"Too many waste so much on what they supposedly want on a surface level without awareness of their deeper desire.

Focus instead on becoming the higher expression of your true self, capable of experiencing and enjoying what you most deeply desire.

The fact is, when you operate in disharmony with your true values, voice and calling, chronic burnout, creative blocks and stagnation as well as lack of originality, inspiration and fulfilment are inevitable problems that you most definitely don't need to suffer from.

This is why I often tell entrepreneurs and leaders it's not about what you want to say but what needs to be said through you, because you, at this moment in history, happen to be the right messenger for it."

ACCESS THE 4-PHASE METHOD INTENSIVES EXPERIENCE FOR YOUR TRUE VOICE, STORY AND LEADERSHIP DEVELOPMENT, ON ZOOM FROM ANYWHERE IN THE WORLD

You Cannot Become Assertive in Isolation, Only Through Practice With Peers. Experience in Good Company the Better Alternative Done With You Framework Facilitation in Transformational Leadership and Storytelling That Unlocks Exponential Value Out of All Your Previous Investments Combined.

IT'S AN INSIDE JOB